Obama on Negative Campaign Ads

April 28, 2008
“Now, one of the things I’m proud of at the beginning of this campaign I said, this is a different time . . . We’ve got to run a different kind of campaign. So we’re not going to go around doing negative ads. We’re going to keep it positive. We’re going to talk about the issues.”
(Remarks At A Campaign Event In Wilson, North Carolina)

THEN:

July 8, 2008
Having pledged to “keep it positive,” Obama launched the first negative ad of the general election. On this date Time magazine’s “The Page” blog headline proclaimed: “Obama Attacks McCain On Gas Prices In New TV Spot.”

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